sized

Bright

Rightsized Brand & GTM Strategies for Early-Stage Companies

Fundraise and Launch with confidence and clarity

Over the past decade, our team has worked with hundreds of founders and observed that many make the same brand and GTM mistakes. Brightsized helps founders avoid these pitfalls with a structured process for defining a clear value proposition, crafting differentiated narratives, and designing superior product marketing tools. By zeroing in on the highest-impact levers, we get you moving forward efficiently with the clarity you need to succeed.

Signs you need Brightsized

Signs you need Brightsized

People regularly misunderstand your product or “don’t get it,” even after several minutes.

Customers are churning because your product is “nice to have” and not “essential.”

You’re frustrated because you’re losing out to worse products.

Your team is frustrated because they don't understand the company’s priorities.

You keep losing customers because of pricing.

What we do

We focus on the three levers that give early-stage companies the most GTM traction.

  • The best way to give your company an edge is to tell a crisp story tailored to each audience. Founders are often too close to their company and products to do this effectively. We work closely with the leadership teams to articulate the right value proposition, differentiation, and CTA for each audience.

  • Driving awareness of your company and product today is harder than ever. We help companies design and execute owned- and earned-media strategies that break through the noise and build connections with key audiences. If you’re thinking about launching a webinar series, investing in your LinkedIn content strategy, or maximizing your conference presence, we can help!

  • Too often, product marketing is designed around what companies want to say, not what customers need to hear. Signs your product marketing isn’t working: customers not understanding the differences between you and your competitors; confused or frustrated users; underutilization; increased churn; or oversensitivity to price. We can help you design product marketing materials that truly speak to your customer’s pain points and deliver a superior experience.

Why Brightsized

We get early-stage founders. We meet you where you’re at to define priorities that will hit your next milestone.

We have the experience you need. Would you want to be a dentist’s first patient or their 100th? Our experienced team knows the right “shortcuts,” can diagnose problems quickly, and chart the fastest paths forward.

We’re laser-focused on your success. We won’t build overcomplicated systems or try to convince you that you should have a Tik Tok account. We run two-week sprints honing in on the critical levers that will drive your business forward.

Angie Lee is a passionate brand and product builder who’s worked closely with founders for 10+ years. Most recently, she was the Global Head of Brand and Marketing at Samsung Next, the tech giant’s early-stage venture firm. She developed Brightsized’s offering and network while working with 200+ active portfolio companies across AI, Healthtech, Mediatech, and Fintech.

Previously, Angie held executive marketing roles at IDEO, General Assembly, Industrious, and Celmatix. She loves solving complicated brand challenges and working closely with founders to bring their companies to life.

Our Founder

Ready to get started?

Say hello and tell us about your company.

We’d love to help!

brightsized@gmail.com